The problem
A $250K/month advertising agency with 80 active clients was drowning its strategists in reporting. Every client expected regular performance reports and data analysis — and the people producing them were the same senior strategists the agency billed out for actual strategy.
The agency's most expensive talent was spending a large share of every week pulling numbers instead of moving them.
What we built
An automated reporting and data-analysis workflow. Performance data flows in from the ad platforms, the system assembles the analysis and the client-ready reporting, and strategists review and send rather than building each report from scratch.
The results
- ~25% of strategist capacity freed across the team
- That reclaimed capacity converted to $504K in additional annual profit
- Delivered and producing results within 90 days
Why it worked
Nothing about the agency's reporting logic changed — it was already good. It was just running through senior people. Automating the assembly let the same team serve the same 80 clients with a quarter of their week back for billable strategy.